The –ology suffix which transformed the word fashion in the title was an attempt to capture her world of contradictions, her illogical logic as she called it, as well as revealed systems of frivolity, patterns and angles in her work, her algebra of intuition. Drawings, photographs, faxes, storyboards and Polaroids revealed Anna’s working style and a film brought to life her extraordinary home and archive.Īnna was reluctant to spell out what she did and only very rarely showed her methodological hand. fashion-ology highlighted her extensive collection of vintage couture and designer clothing including garments by Balenciaga, Fendi, Galliano and Poiret. All items were drawn from Anna’s personal archive, which was stored in Milan. The Victoria & Albert museum displayed an exhibition on Anna Piaggi in 2006, named Fashion-ology, which attracted 25.00 visitors. This was a world that really belonged to Alfa thanks to his pictures, it still belongs to him today…’ I cannot help but thank Paolo and the Bar Jamaica, where I met Alfa in the late 50’s. The shots selected by Paolo express Alfa’s spirit at its best in the world of the Bar Jamaica. We shared a deep affection and the love for our jobs: my admiration for Alfa’s culture had no limits and the same can be said for his ‘entity’ through the bond between us, which gave us a mutual freedom. I’ve never had children and my story with Alfa was, in a certain sense, ‘monomaniac. I’m grateful to Alfa and Paolo for this reason, too. Fate and for me, the detached but deep sensation of feeling a mother-son bond. His magazine coverage also expanded, with his work appearing in L’Uomo Vogue, Vanity, Vogue Bambini, Vogue Sposa, and, outside the Condé Nast Publications, Amica, Panorama and L’Espresso.Īnna Piaggi: ‘It has been a pleasant and moving experience, thanks to the quiet determination and the pure ‘being Aries’ of Paolo Castaldi (both of us were born under the sign of Aries – Paolo on March 21st, I on March 22nd). He expanded into advertising, creating campaigns for the likes of Giorgio Armani, Laura Biagiotti, Fendi, Gianfranco Ferré, Karl Lagerfield and Ottavio and Rosita Missoni. His range of collaborations spanned from the main italian fashion magazines to weekly news magazines until Condè Nast opened the italian Vogue edition in 1969 (Novità became Vogue Italia in 1966) of which Alfa became a regular contributor.He has published two books on the italian fashion scene: “Mass moda” with Adriana Mulassano in 1979 and “L’Italia della Moda” with Silvia Giacomoni in 1984. In the late ‘60s Alfa opened a studio to work on portraits, still life and fashion in association with Anna. Alfa charmed Anna into his bohemian word and encouraged her to work in fashion. So he turned to photography and started to collaborate as a free-lance with the major italian magazines of the time.Īnna Piaggi met Alfa Castaldi while working as a translator for publishing house The Mondadori Group. But becoming a critic didn’t appeal to him and soon he became fascinated by the editorial world and the new photographic reportage language. Alfa was a sophisticated intellectual, coming out of an academic career in History of the Arts at the University of Florence. The base was the ‘Bar Jamaica’ in Brera where all the artistic and literary intelligentsia of the city used to gather in a sort of bohemian lifestyle. He started his career in the ’50s as a reporter in post-war Milan where he worked in a close relationship with Ugo Mulas. Anna Piaggi and her husband Alfa CastaldiĪlfa Castaldi (1926-1995) has been one of the key figures in Italian fashion photography. Predicting what would come next, through knowing what had come before, was her talent. Whatever it was, Anna had one already and had been wearing it for years. She became a spectacle, an entertainment and both a commentary on as a remark to what was shown on the catwalks. Her collages of garments were styled to tell a story, like her famous Doppie Pagine (D.P.) in Italian Vogue were collages of pictures which told a story. She combined history with eclecticism and electrified this with eccentricity. She made the International Best Dressed List repeatedly and joined its hall of fame in 2007. Manolo Blahnik dubbed her ‘The world’s last great authority on frocks’.Īnna Piaggi stated she had never been photogenic and, as she got older, she adopted Queen Elisabeth I’s technique to style her appearance, white face, cartoon features painted on like doll-cheeks and mouth, blue and silver waves on her cut-short hair (because it was better to support a small cockamamie hat). Anna Piaggi: ‘My nature has always been to be superficial’.
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